The movie is not a success until it makes money. An Outstanding script, a big production house and famous star cast cannot ensure box office success of a movie. Movie success can be attributed to many potential factors. One of the important factors is the reach of the marketing campaign, which these days majorly involves movie promotion o Social Media platforms like Facebook, Twitter, YouTube etc. Times have changed now and so have the audience. Audience wants to know all about the movie, its box office report and reviews before spending 400 bucks on a movie.
Social media channels are the best modes of approaching audience and movie promotions. Movie actors and directors are using social media channels like Facebook, Twitter, Instagram and YouTube for movie promotion. Even engaging people during making of a movie is a very popular strategy of movie promotion. Disclosing movie name, first day of shooting, shooting locations, actor's looks and outfits in movie, behind the camera videos and images not only helps in reaching and engaging audience but this is also a good way of doing publicity of movie and actors.
With highest number of active users, Facebook is the most popular social media channel. In India Facebook is having more than 140 M active users which makes Facebook one of the best ways of reaching audience and creating maximum awareness before the movie releases. Facebook Fan Page is the most cost effective way to promote a movie.
Benefits of In-Film Branding & Advertising
- Bhool Bhulaiyaa 2
- Raksha Bandhan
- Thar
- Jug Jugg Jeeyo
- Prithvi Raj
- Chandigarh Kare Aashiqui
- HIT THE FIRST CASE
- EK VILLAIN RETURNS
