The movie is not a success until it makes money. An Outstanding script, a big production house and famous star cast cannot ensure box office success of a movie. Movie success can be attributed to many potential factors. One of the important factors is the reach of the marketing campaign, which these days majorly involves movie promotion o Social Media platforms like Facebook, Twitter, YouTube etc. Times have changed now and so have the audience. Audience wants to know all about the movie, its box office report and reviews before spending 400 bucks on a movie.